Training
The company organises training sessions at regular intervals, free of cost, at its farms or factory or head office to farmers and also go for periodic site visits. The farmers are trained by the organization in sustainable, organic farming methods and tribal people are also trained in environment friendly procurement methods to protect the biodiversity of the earth. Then all these farmers are certified by an international agency.
Employees Strength
Besides its Lucknow office, the company also has offices in The Netherlands, USA add UK. The company has formally employed 208 people in the payroll of the company as employees. "But there are more people working with this company as volunteers from various walks of society from India as well as abroad. The average qualification of our employees is graduation," says Mr. Singh. "The organisation is also being served by highly qualified professionals, scientists and technocrats," he adds.
Marketing Channel
In domestic market, the company markets its product through regular FMCG channels for Tulsi Tea and other products. These products are available under the brand name of 'ORGANIC INDIA'. In all, the company has 36 products - some are manufactured solely for Indian market and some abroad. "But broadly our main sale happens in UP and Delhi ," avers Mr. Singh.
Total Sales
Mr. Singh says the ratio of the percentage of the company's business coming from India to that from the export markets is 30:70. The company's biggest export destination is the US . "We also do a sizeable business in Europe where we are spreading very fast. We did some export to Japan as well and there are very promising offers coming in. We have recently opened an account in Australia as well," he says.
In the domestic market, the company gets the maximum sales from UP and in the international market from the US that contributes about 90% of the total turnover of the company. "But now we are also expanding in domestic market," he reveals, adding, "We invested crores on foundation work like development and training of farmers, R&D, experimentation etc," says Mr. Singh. 'Investment on infrastructure development, plant and machinery also has been sizeable."
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