Celebrating the holy spirit of Tulsi

The days are toasty warm, evenings are cool and nights look forward to snuggle in winter bonfires. Such pleasant is the time of the year in Azamgarh, in India's northern State of Uttar Pradesh, when ORGANIC INDIA and its farmers celebrate Tulsi Mahotsava.

To any farmer, a crop is god and a harvest is celebration. Farmers across the world celebrate harvesting seasons in their own ways-be it the Grape Festival of Naples Valley, New York in September or Mango festivals in summers in India.

In the same manner, the Tulsi Mahotsava celebrates cultivation and harvesting of Tulsi. The Mahotsava has emerged as a newest of harvest festivals in the country. It became most cherished festivities on the calendar of the Tulsi farmers in Azamgarh since they began cultivating Tulsi.

This is the only Tulsi harvest festival anywhere in the world. Both--the cultivation of Tulsi as well as tradition of celebrating the Mahotsava-have been induced by the ORGANIC INDIA.

Tulsi Mahotsava is the celebration in honour of the revered Tulsi plant from which much of the work of ORGANIC INDIA stems. Even the Tulsi plant itself, known as the embodiment of Lord Vishnu--The Preserver, represents conscious and holistic sustainability.

Tulsi Mahotsava is all about paying our tribute to mother goddess Tulsi. We celebrate togetherness and growth, moving ahead towards the sustainable growth in farming, rewarding the devotion of our farmers, employees and associates, serving the Mother Earth devotionally and dedicatedly.

The story of organizing 'Tulsi Mahotsava' as an ORGANIC INDIA's annual event began in 2003. It simply is dedicated to motivate our farmers and share our annual success story with one and all. The tradition began in 2003 with a handful of dedicated farmers, employees and our associates from world over. Since then our 'Tulsi Mahotsava' has grabbed the attention of millions globally.

It is a gala ethnic event-with ethnic food, rural songs and dance in real rural ambience.

Tulsi Mahotsava is celebrated every year at the end of the Tulsi harvest at ORGANIC INDIA's state-of-the-art establishments amidst the lush green fields of thirteen Azamgarh villages under Tulsi cultivation. The small town is 320 kilometer from the state capital-Lucknow and well linked with the holy city--Varanasi (Kashi).

Tulsi cultivation has changed the lives of farmers of these thirteen villages Tulsi farmers for better. They now value organic agriculture. Their agricultural practices and lifestyles are in tandem with ORGANIC INDIA's philosophy of Conscious Sustainable Living.

The Farmers from across the length and breadth of India, our associates, guests from all over the world, board of directors and employees of Organic relish the festival.

Come savour the holy spirit of TULSI!

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