Organic India, a manufacturer and exporter of organic herbal tea, formulations and supplements, has carried an OOH campaign in top 6 metro cities of the country.
Conceptualized by Milestone Brandcom, they have tried to convert the normal billboards into herbal billboards by giving it a frame structure made up of leaves or herbs. The main aim behind this campaign is to inform and educate people about the different range of products in its portfolio. The brand aims to promote healthy conscious living with its products such as quinoa, coconut oil, ghee, honey, wheat grass, chyawanprash, and different flavors of green tea among others.
15 billboards have been put up across Delhi, Mumbai, Bangalore, Hyderabad, Pune and Kolkata, at most prominent locations, in addition to 50 vanilla flex billboards.
Also, sampling of organic tea has been done in joggers park.
Speaking on the campaign, Abhinandan Dhoke, CEO, India, Organic India, said, “Organic India is making conscious efforts to promote healthy conscious living through our wide range of organic products in the market. We are pioneers of organic wellness product category and corporate sustainability. Organic India has always used advertising as a medium to educate consumers to help them make informed choices. The OOH campaign was an endeavor to strengthen and communicate our healthy conscious living platform to our consumers and drive sales for the brand. The innovations at high end touch points which Milestone has executed for us, have been able to generate WOM for the brand. This is our first OOH campaign and we are happy with the market reviews and overall results of the campaign.”
Speaking on the same, Nabendu Bhattacharyya, CEO & MD, Milestone Brandcom, added, “ “We believe in creating customized OOH Solutions for all our clients. Organic India is a brand driving healthy conscious living and hence we ensured that whatever ideas we execute should bring out the very essence of the brand. All the innovations were concentric to showcasing the supreme quality of organic products. We took all large format media at high end touch points to establish leadership statement and the campaign speaks for itself. The campaign was put up overnight at all places before New Year’s Eve. With the help of media owners, our team managed to make the campaign go live in a very short span of time. We are glad to be associated with a brand like Organic India and look forward to achieving many more milestones with the brand.”
For the record, Organic India is a multi-national company based in Lucknow, India that produces organic herbal and ayurvedic health products. They are most known for their line of organically grown tulsi teas that are sold in India, the US, Canada and the UK. They also have created an organic, non-toxic, herbal version of the colorful dyes used in India's annual Holi celebration. Organic India operates a retail store in Maharashtra, India.